Writing about WhatsApp sales, shared inboxes, and keeping customer relationships with the business rather than the handset.
A customer opens in Arabic, switches to English mid-sentence, and types the rest in Latin letters with digits in it. Here is how to keep that thread readable to whoever is on shift.
A customer messages at 22:41 on a Friday. You reply on Saturday at 11:20, after the class has started. The options that do not involve paying somebody to sit up at night.
The handset, the contacts saved under nicknames, the promises nobody else saw. What a resignation actually costs you, and the four fixes in order of how hard they are.
Two products, almost the same name. One is a phone app. The other is plumbing that other software connects to. The difference decides what you can send, when, and who sends you the bill.
One number, three salespeople, and one phone that goes home with somebody. The three ways teams actually share a WhatsApp number, what each costs, and where each one breaks.